A growing niche in cosmetics and skincare is the longevity market. For years skincare has touted “anti-aging” claims that can mask or even reverse the effects of age on the skin, like fine lines and hyperpigmentation. Now, as more consumers embrace their age, skincare brands have adapted their approach along with the hero ingredients and formulations created to meet the new market for longevity skincare.
Mintel states, “Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of ageing. A notable breakthrough includes the use of exosomes for hair and skin rejuvenation.”
A holistic, science-based approach to skincare that addresses cellular function, antioxidant protection, and mitigating environmental stress rather than simply reducing wrinkles or fine lines is the new focus for many consumers. This includes a variety of high-performance ingredients, some already commonly found in skincare, and some that are bringing new technology to market.
Antioxidants: Longevity Veterans
Antioxidants have been the cornerstone in longevity skincare for some time, helping protect skin from oxidation caused by UV rays, pollution, and daily environmental stress.
- Common antioxidants include vitamin C for brightening and collagen support and vitamin E for barrier protection.
- Green tea extract is a powerful plan compound that provides defense against free radicals and cell damage.
- Niacinamide, a form of vitamin B3, supports skin repair and resilience.
These types of antioxidants not only reduce visible signs of aging but also preserve cellular health, making them essential ingredients in many longevity formulations.
High-Tech Newcomers
New high-tech ingredients on the skincare scene offer a variety of performance benefits and can also amplify the effectiveness of other key ingredients.
- Restorative ingredients like NAD+ precursors boost cellular repair capacity and visible signs of aging.
- Urolithin A promotes healthier skin by clearing out damaged mitochondria so cells can function more effectively.
- Exosomes help amplify hero ingredients in skincare by penetrating deeper and staying active longer, increasing the likelihood of absorption.
Nothing Beats A Good SPF
The easiest way, at any age, to address the effects of aging is to use sunscreen with a high level of sun protection factor (SPF). Over the last several years, many skincare brands have included SPF in traditional lotions, creams, and moisturizing products. This adds a greater degree of multi-functionality and value to existing products. Protecting your skin at any age plays a huge role in keeping skin healthy.
At FP Labs, we’re experts in SPF.
No matter what ingredients your brand is considering, creating a right blend is key to any successful formulation. Higher concentrations of actives ingredients doesn’t equate to greater effectiveness, having the right formulation blend is key to performance and feel.
For brands, longevity skincare is an exciting niche where new ingredients and fresh formulations can wow a new corner of the market. These new products not only need to cater to the longevity needs of consumers, but the longevity and future-proof nature of the products themselves. At FP Labs, our team is dedicated to creating formulas that impress with an eye on the future to make sure your longevity products don’t meet a premature end.